Privacy Policy

 Your privacy is important to us.

Last updated: 01.03.2024

Overview

This Privacy Policy describes how Rhinebeck Equine (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from rhinebeckequine.com and all its subdomains (the "Site") or otherwise communicate with us (collectively, the "Services").

For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. When a Rhinebeck Equine owned URL is named directly or specifically in this policy the URL named represents only that URL not its subdomains and/or subpages.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Section 1 - Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Section 2 - Information You Provide To Us

We collect information at several different points as we interact with you. This includes when you create an account, order from our online store, chat with customer service, speak with our representatives, use one of our products or services, register for our newsletter, participate in promotions, or participate in surveys. The information we collect includes, but is not limited to, things like the name of a pet owner or veterinarian, a pet’s name, pet health updates, mailing addresses, email addresses, telephone numbers, payment information, and passwords.

Section 3 - Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including but not limited to information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including but not limited to credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

We may also occasionally use technology that allows us to record and play back anonymous user sessions.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Section 4 - Information We Obtain from Third Parties

We may obtain personal information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify, Squarespace, MailChimp, Trackable Revenue, PaperForm, and Constant Contact.

  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

  • Our recurring order providers, who collect payment information and order information to process your recurring orders in order to perform our contract with you.

  • When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

  • Patient information management system data.

Any personal information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices.

Section 5 - How We Use Your Personal Information

  • Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.

  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to (but not limited to) send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

  • Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised please change your account login details and contact us immediately.

  • Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

  • To help develop new products and services.

  • To personalize your experience with our products and services according to the information we collect.

  • For regulatory compliance. We maintain prescription records as required by state and federal law, and we may share your personal information to comply with state boards of pharmacy, DEA, FDA, and other regulatory agency laws, rules, and regulations. This can include providing required personal information in connection with mandatory controlled substance prescription disclosures to state regulatory agencies, and providing disclosures of prescription records in response to state or federal regulatory agency request.

  • For legal reasons. We may share your personal information to comply with inquiries from governmental authorities, or to protect, defend, exercise legal rights or claims, in connection with end user license agreements, terms of service or other applicable agreements, or as otherwise required by law. If we are legally required to share your information, we will attempt to notify you, unless such notification would violate law or court order.

Section 6 - How We Disclose Personal Information

We may disclose your personal information to third parties. This includes, but is not limited to:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

  • With business and marketing partners to provide services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services and Trackable Revenue to develop our products, services, and marketing. Our business and marketing partners will use your information in accordance with their own privacy notices. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information to Trackable Revenue and our other business and marketing partners.

  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business. For example, we are associated with the Cavalcade Group and with the Cavalcade Education platform. Your data may be shared between group members and with Cavalcade Education.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We, at our discretion, disclose:

• Identifiers such as basic contact details and certain order and account information • Commercial information such as order information, shopping information and customer support information • Internet or other similar network activity, such as Usage Data

to

• Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers) • Business and marketing partners • Affiliates

for the purposes set out above and for advertising and marketing activities

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We use Shopify's ad services such as Shopify Audiences to help personalize the advertising you see on third party websites. To restrict Shopify merchants that use these ad services from using your personal information for such services, visit https://privacy.shopify.com/en.

You may be able to opt out of targeted advertising by visiting the following links:

FACEBOOK - https://www.facebook.com/settings/?tab=ads GOOGLE - https://www.google.com/settings/ads/anonymous BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Section 7 - User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Section 8 - Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Section 9 - Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Section 10 - Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Section 11 - Phone, VOIP, and SMS Data

The ability to rapidly get in touch with you over the phone using voice or text is critical to providing our services. No mobile information collected from https://www.rhinebeckequine.com will be shared with third parties/affiliates for marketing/promotional purposes. All sections of this policy as they relate to https://www.rhinebeckequine.com exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties unless required by law. View the privacy policy of our primary phone services provider here.

We use multiple systems to manage our phone and text (SMS) communication with you. By using any of our services (including web services such as our website or pharmacy) you agree to provide a phone number and receive text and voice communication from our team using any or all of these systems. This includes veterinarians, our answering service, our office, our pharmacy, and any other staff or contractors that may need to reach out to you for any reason. Text and mobile data charges may apply.

Section 12 - Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.

  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Right to Opt out of Sale or Sharing or Targeted Advertising. You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.

  • Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information. You may have a right to direct us to limit our use and/or disclosure of sensitive personal information to only what is necessary to perform the Services or provide the goods reasonably expected by an average individual.

  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.

  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Section 13 - Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

Section 14 - International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Section 15 - Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call 1 (845) 876-7085 or email us at pharmacy@rhinebeckequine.com or write to us at Rhinebeck Equine, 26 Losee Ln, Rhinebeck, NY 12572